A name for something

[Peter Hickman]

ben fitzgerald wrote:
> this isn't going to help massively, but imho, don't use sox as I only
> thought of one thing when I read it:
>
> http://sox.sourceforge.net/
>
> yes, acronyms are sometimes shared, but it's not the best option when
> you are starting with a blank sheet.
>
>   
I knew about this but it is unlikely to have any mind share with the 
PHBs so I could use it with little fear. I'm sure that if I could name 
this damn thing correctly then selling it (as in persuasion) would be 
much easier.